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P&G launches six new Facebook stores
Procter & Gamble has launched six new Facebook stores for its Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze brands. It follows the launch of a pilot store last year selling a mix of 29...
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Twitter’s long road to IPO – partly dependent on likes of P&G
The Wall Street Journal does some future gazing looking at a possible future Twitter IPO, which most seem to agree is at least a year away if not further distant. Twitter is right at the start of the...
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Oreo wins big on Super Bowl night with Twitter power-out ad
The biggest moment on Twitter during last night’s Super Bowl was not during play itself, but when the lights went out at the New Orleans Superdome for 35 minutes and cookie brand Oreo scored the...
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The social Super Bowl 2013 – the winners and losers [infographic]
This year has been a huge one in terms of social media and the Super Bowl with many advertisers including Oreo, who we wrote about earlier, Tide, Calvin Klein and Go Daddy doing very well. The Whispr...
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Newsjacking – Bieber in Horsemeat Banking Scandal
Hello and welcome to this week’s Espresso of Innovation; a roundup of the hottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration. This...
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